Music Logo Research

The Nivarna band logo is quite creative and quirky and is easily recognisable. I like this logo because it is different from any of the other one’s I have seen while researching. The yellow and black contrast works together well and it shows a funny-side to the band. It is effective because it shows the band is different and unique to any others, the cross-eyes on the cross show how the band are crazy jumbled up with them playing the music, and also just in the mess of the show business. The squiggly smile with the tongue out shows that the band have humour, as this is what they’ve used to represent themselves with.

I also really admire Michael Jackson’s logo, it’s simple as it is easily recognisable to probably everybody around the world. I like this logo because it is just generally his signature dance move, of when he goes up on his toes. I think this logo is really creative and generally it’s just unique for a single solo singer. It represents him as a person, and uses his signature dance moves to represent it so. The contrast between black and white also looks quite good as it is just simple colours, as well as one of his songs “Black or White”. I like how this is also featured into the logo; and I think the way that it is incorporated is quite special; as it was one of his number one hits for a few weeks period. I think that using that contrast, and him himself as the logo is creative – and it makes the logo quite effective as a whole; it is remember able and unique.

The band Wheatus’s band logo is quite effective because the colour-coding of it makes it remember able. By seeing this from when I was little I’ve since remembered the logo being the yellow, red and green-blue colour. The design is different and shows the band has a little edge to them, so they’re a bit different by music i.e. pop/rock. The name of the band featured on the logo in more bubble writing shows that the band are quite quirky as a lot of people just use standard block writing. The colour-coding stands out well, and makes a whole lot of difference as if it was black-white and red, the band logo would just look plainer and quite boring. The yellow and green-blue also stands out because it looks like a board game, so by this feature being added it could show you the music is fun to listen to, but also they just see the whole band-music production features all just like a fun game that they play, and love doing.

 

 

 

 

 

The blink-182 logo is very unique, and it one of the one’s that I’ve came across which has really stood out to me. I firstly like the colour contrast between the blue and the pink, as I think the colour-coding suits each other quite well. I also like the logo, it is like Nirvana’s but slightly different because they’ve just used a plain smiley face without a tongue, and I like the interesting arrows coming off the circle to maybe show different routes they’ve haven to take to make sure that the band ‘Blink-182’ worked. I like arrow features quite a lot because they are simply done, but could show a lot of meanings behind each one. The arrows could comprehend how many different ways the bands genre was going, or it could represent the way they’ve chosen to go with the band. I think the arrows are quite effective because they are interesting, and could show many routes the band could have took to be the band ‘Blink-182’

 

 

 

I don’t really like the 'MUSE' logo very much as I think it looks quite plain and doesn’t really stand out for the band. The colours are quite boring and they don’t stand out together. The log reminds me of a newspaper-kind of setting, which could maybe indicate that they are older than some of the younger acts in the chart now. I don’t really like this logo because I don’t think it really stands out for younger people to look at. The logo isn’t very unique as it just has ‘MUSE’ and two lines either side which are opposite each other. The logo is one that people might just look at, and then look away from. It isn’t very effective because it doesn’t catch people’s attention – the colours are boring, and the band name ‘MUSE’ is not the best one I’ve ever come across. The logo is pretty plain and doesn’t give anything away about the band. I don’t believe it is very effective as it doesn’t have anything which stands out to look at from it, the basic colours and basic shapes, and also the basic name doesn’t scream out anything which makes it effective to all different kinds of audiences – it is probably based on a more older audience, but the logo is quite plain and boring so wouldn’t scream out for any younger audiences.
 

 

 

 

 

 

 

 

Production Companies:

For my research task I have been asked to research a production company. As I have chosen the music brief to research about I chose to go on the Sony BMG website. This website illustrates to the audience what the company provides. It includes links for “featured artists”, “careers”, “facts and figures”, and “executives”, “international”, “news”, and “contact us”. All of these links allow the audience to find out more information about the music company, and they give off each individual links about different parts of information, and where the company runs around the world.

I believe the target audience for SONY is based more on a typical younger adult audience. I think this because the main music artists are typically younger, and are based on a younger audience, an example of this is someone like “Miley Cyrus”.

The audience is addressed quite formally and quite professionally. The information given off is typically to give the audience more information on what they company does. Everything written is basically to inform the audience about the company’s content. The audience reading from this website are properly people more associated with wanting to be musicians in the music industry, or other people who work more within the media industry. The audience addressed from this text are people who typically more are interested on what the music and media industry wants to offer them, the website has used this to an advantage and created the audience to give the information to, based on this.

The audience is identified specifically by the text that is used. It is formal and tells the user all about the production of the website, what they do, and what is involved from the production team. I would say that the text is written mostly at young adults; the way it is written simply pronounces the text at an adult audience, but focuses more on the younger end of the scale, as these are the kind of new generation of which they want to get involved with; they want the new generation which knows about the more “now” music business to get involved, and to be part of the team.  It focuses more on this age-group because it is the new generation of people who like listening to music, who know about the wide range of audience involved with music followings.

The SONY music website is clearly made quite professionally. The way it is skilfully structured shows that it is made for quite modern. The colour contrasts of the white, red, and black all work well and make it look clear. They are also colours that contrast well when set out the right way. The webpage is set out very clear and each individual tab is very easy to find. It is quite detailed and gives you enough information to allow you to know what the website is about. It is simply made to educate you about the record company, and tell you that they do cater for big artists like Miley Cyrus, Britney Spears and Justin Timberlake. The whole point of the website is to educate the audience, and tell them more information about the website. It speaks to the audience is a particular tone, it’s simply written within a normal persons vocabulary. It speaks to the audience by the artists it has, and by the data it has behind it. It shows how well the company does; and the success behind the company, and how they’ve grown so much.

The website ranges out very well and easily identifies the audience that is mainly based out. By the artists for starters, it rounds out mostly at the pop-music fans for most of the artists. This will be main audience for the three biggest artists on there: Miley, Britney and Justin. Sony will for these three, gain an audience. They will then educate them about the record company. It is very smartly done, as they identify and predict the people who will visit the website most frequently.

SONY are anticipating this text mainly on similar companies, and people in the media and music industry. I can tell this because of how they text is set out, it promotes the band in the best well possible; this is an up-side to the website because it makes people want to join the SONY team and work with the featured artists that they have there. SONY have used the target audience at their advantage, as everything is set out more based on a typically young-based audience. By using the sliding header with the different featured artists at the top this pulls the audience in, as it allows them to see who SONY are supporting; by media students seeing big artists like “Justin Timberlake”, “Britney Spears”, and “Miley Cyrus” it allows them to think of going further into this kind of business, and along with this kind of company. SONY know that they are a big company, and they know who they are targeted towards as being in the big “music and media” limelight; they use this in an advantage to pull newbies who want to join the media and music business and tell them more information about themselves. They promote themselves in the best way possible and get more support from other companies who want to be advertised by them, and gain fans of people who want to work in a big music production company.

They anticipate that the audience for the website will be somewhat between the ages of about 16-30. This is the main audience they would go out to because these would be the people who are more modern and into new music. They would probably narrow this down even more and try and aim the website at more of a middle-class range of people; as these would be the people who like the music, and would probably go out and get a single or album as they enjoy the music so much. They probably branch out to both genders from this website, but I slightly think more to females as the artists or have a very large female fan-base. The website has cleverly used these people to aim the website too, as they believe these would be the kind of people who would be interested in Sony Music Company; they have used this to an advantage to set out the website layout to fit the audience of which they would anticipate would go and have a look at their website. They would like to present themselves as a company which breaches out to the middle-class people.

 

The next production company for a music record label I have researched for is Universal Music Group. This record company is a very popular music company with big stars such as: Demi Lovato Katy Perry, Eminem and Lady Gaga being some of the artists involved with them. In ranges mainly for four different genres of music this being Pop/Rock, Hip Hop, Latin and Country music.

This website is firstly in place to educate people about the music record company. It promotes itself for upcoming artists to come and look at. It is a hugely successful record company, and it caters towards a lot of big artists at the moment. It is a very devoted record company, and its aim is to make new upcoming artists successful.

The website is very detailed and looks quite modern. This allows me to think that they base the audience of this record company of people who listen to more recent modern music. It simply shows us that the media researchers look into the target audience; and then from this base the record company around this target audience and how the company can aim to please them with what they can allow the audience to enjoy i.e. tours, singles, albums etc.

The layout of the website is very professionally made. It is set out in a way which makes it easy to look out. It is presented in a very suitable way. The sub-titles which are also are links are – Home Button, Artists, News, Labels, Our Company and Shop. The website has very carefully placed these at the top of the page so that it is the first thing that the audience looks at. The way they have used e-media looks quite professionally done; it is presented as if it were aimed at again, a more modern audience. This ranging from a range of probably 16-30 again.

The audience is address in a very professional and clear manner. The way they present the website is in a very formal manner. It simply educates the user who is checking the website about the record company; the text is set out simply and is very easy to read. By using the social media section on the website it also addresses the audience’s attention. It does this by aiming it more at people who can tweet or write a status about it; and persuade more people to look into this company.

The text seems as if it is aimed at younger adult audience, the way it is also set out with social media connected to the website is also very skilfully done. I like how the website is made so that it allows you to see all of the artists that the company cater for; and I like the idea of linking it to the celebrity’s tweets as it shows that the website is professional, and very well made. I also like how the website is presented with news on the front page. I think that makes it clear of how they update regularly and that they are a company which are doing well with the artists they have signed to be under the record label ‘Universal Music Group’.

The audience is presented in a way of which the company knows who be the people they would want, or would most likely anticipate the Universal Music Group web-page. The company definitely has a target-audience in mind of whom they approach and based the website upon. 

The audience is probably based upon the middle-class or slightly upper-class again. The record label wants the people who have the money to pay for the singles, albums, tours and everything other little thing that one of the artists does. This record company has solemnly focused very well with the target audience that they usually portray for; they have made themselves and approached from like the SONY music, and other music record company labels and seen what the main target audience for music is usually. This then allows them to build the music record company around this target audience so that artists want to join it, and fans enjoy what the label does for the artists, for them.

 Another record company I have researched about is SYCO (Simon Cowell Online.Com) this is a British based music record company label. It caters for artists of mainly on the genre of pop. Some of the artists that come under this record label are: One Direction, Emblem 3, Fifth Harmony, and Olly Murs. These record label is especially popular for people who enjoying watching TV shows such as: X factor, Britain’s Got Talent and X Factor USA.

 

 

Simon Cowell is a very well-known celebrity, as of this many people know he has his own record label which he caters his different artists at. I would say that this record company companies for a wider range of artists as it has “One Direction”, “Fifth Harmony”, “Little Mix” and “Emblem 3” these would typically go towards a younger audience, and maybe a slightly younger adult audience. Whereas somebody like “Susan Boyle” would go out towards a much older audience or fan-base, as you wouldn’t really see someone of 10 years old listening to her.

The purpose of this website is to basically promote the up-coming artists that SYCO has, and present them out to the music industry. They also use this website to educate the audience about the new artists. SYCO cleverly use this website as an advantage to show the audience what artists they have to offer to the world, all of which are listed on the first scrolling screen and quite well known; especially to a typically younger audience of people. SYCO has used the data and catered this website for the target-audience of which the artists fan-bases’ are most typically.

The audience are firstly address in a formal manner. I would say that the audience for this website would typically be for someone who is a younger range of the audience as the way the layout is set out is towards someone of a younger age. I would say that it is addressed from people of 10-20 years old. I believe this is because the ‘news’ update mainly talks about the success of one direction; and not typically how well the record company is doing. The artists of which are mainly on there are also one which would usually cater towards younger audiences. The audience are addressed in quite simple English, it is quite formal and quite simple. It gives simple data about how well some of the acts are doing from this label, and slightly tells you more about the company itself.

The way it is presented by e-media isn’t’ as professional as the other two I have researched. It seems to slightly slack the as professional layout as its competitors. But on the upside the way it is presented is quite simply, all the tabs are accessible and it gives you the information you need to know about the different artists, the new updates about the artists and whom the company caters for. I like how it tells you about the success of One Direction, as I think that this shows that the company is proud of what the boys have done since X factor in 2010 to now.

The audience is identified by mostly the kind of music they listen to. I would say that this website aims at a slightly younger audience as most of the acts are quite young themselves. By being of the genre of pop it gives it a wide range of a younger audience; as this is the music which is mostly played of music channels instead of genres such as country, heavy rock, metal, punk etc. I think this is what gives SYCO a little bit of edge in the record company competitors; as it concentrates on one single genre of music and then does the best it can with focusing on what they can do to push these genre even further.

The layout is well-made, but not the best one I’ve seen alongside its competitors; but as the target audience is aimed at a younger audience. The vital object of the website is probably the images sliding, as this shows the production of who the site is working within. This allows the audience to see what musicians that the company work with. In this case it is some quite big artists like One Direction and Little Mix; this would also pull people into reading about these different groups. People who tend to like the genre of POP mainly might visit this site to find and catch new information about their favourite artists; this is probably the second kind of audience that the website is typically trying to aim the website scheme out at.

The audience of this web-page and record company can also be identified with the artists. By using one of the biggest boy bands such as One Direction, it drags the most typically younger audience to know about the label of which they are on. So from this data SYCO knows who to base the website upon as they can see from the bands they put out; 1) who the largest target audience is, and 2) the gender of the fan-bases from the different artists. They would use this information quite wisely, and from this use the record company web-page for their advantage aiming it at the people who would be most likely to read it.

I believe SYCO know who the record company is aimed mostly at, and have used this to a great advantage. They know that typically they have a younger audience, mixed from all classes; as most of the acts which are processed onto the label are from reality TV shows either from the UK or the USA. SYCO have found out that the main target audience for the site they have is most commonly teenagers who are interested in the new most modern music and girl-bands, and boy-bands. They know the teenagers who vary between all the different classes from lower-class to upper-class, will but the artists singles, albums and be a dedicated fan to them.  They have used the reality TV shows as a border-line to see how well these acts would do in the real-world; and from these they have found out the information, and the facts and figures of the target audience. From processing all this information they have focused the SYCO music company record label for a more typically younger audience as these would be the people who would most likely visit the website to see the latest updates.  SYCO have very carefully used this information to base the text upon for the website.

We can tell that the text is supported and promoted for more of a younger audience by the way it is written. It is simply and foremost presented in a way which allows us to quickly pick up the audience of who SYCO anticipate to use the site. They have very cleverly used this site to an advantage point and hit a lot of points, by making the audience very clear; and targeting it more with the audience to pull the websites wide range of audience in.